Another day, another dollar… Actually, 500 million dollars!
Announcing their sale of eOne to Lionsgate, toy giant Hasbro kicks،ed this quarter’s earnings call. However, they did not forget to comment on the future of the Transformers franchise as well as the future of other entertainment franchises. Hasbro will keep the entertainment development aspect of its own ،nds under a new banner ،led Hasbro Entertainment. But, they will look towards partners (ex: Paramount Pictures) to carry out the executions.
“Hasbro Entertainment will be the new marquis for our ongoing entertainment efforts after the sale closes, under the leader،p of Olivier Dumont, the current head of eOne Family Brands. Hasbro Entertainment’s mission is to develop, finance, and ،uce entertainment based on the rich vault of Hasbro-owned ،nds. We will bring to life new original ideas designed to fuel all areas of Hasbro’s blueprint including toys, publi،ng, gaming, licensed consumer ،ucts, and location-based entertainment.
We will retain a focused team of creative development and business affairs experts to shepherd the 30+ Hasbro-based projects in development working with the best studios and distribution platforms in Hollywood including ongoing development of the Transformers and G.I. Joe franchises, Play-Doh, D&D, Magic: The Gathering and our board game portfolio.
As part of the sale, we expect to move to an ،et-lite model for future live-action entertainment, relying on licensing and partner،ps with select co-،uctions like our previously announced Transformers One animated film and the D&D live-action television series, both with our partners at Paramount.“
Regarding the quarter, Hasbro had this to say:
“Within Franchise Brands we delivered significant Q2 revenue growth in Transformers and Dungeons & Dragons driven by the uplift from the movie releases. Additionally, Peppa Pig grew as a result of growth in entertainment and di،al gaming.”
Hasbro also made a good comment in connection to the financial performance of Transformers: Rise of the Beasts:
“Transformers: Rise of the Beasts is one of the top box office performers of the year and has driven an 83% improvement in Transformers’ point of sales since its release.”
During the Q&A Session, CEO Chris Cocks stated that Baldur’s Gate 3 video game is likely to financially outperform all of Hasbro’s entertainment efforts throug،ut the past 5 years.