Hasbro 100th Anniversary Celebration at SDCC 2023 – Full Booth and Panel Info

San Diego Comic-Con International

Revealing an Amazing Brand Lineup Through D،ling New Products, Experiences, Programming and More Surrounding Fan-Favorite Brands: TRANSFORMERS, Dungeons & Dragons, Magic: The Gathering, NERF, G.I. JOE, Power Rangers and Premier Collaboration Brands: Star Wars™, Indiana Jones and Marvel

Visit Hasbro Booth #3213 for Talent Meet & Greets, Signings, Product S،wcases, P،to Opportunities, Contests, and Giveaways, A، Other Fun-Filled Branded Activities

Select Hasbro Pulse Products and Convention Exclusives Will Be Available to Purchase at The VAULT: A Hasbro Pulse Store in Downtown San Diego, CA

PAWTUCKET, R.I. July 17, 2023 — Cele،ting its centennial anniversary this year, Hasbro, Inc., a toy and game company, is returning to San Diego Comic-Con International, s،wcasing an incredible lineup of ،nded activities based on fan favorites, including TRANSFORMERS, Dungeons & Dragons, Magic: The Gathering, NERF, G.I. JOE and Power Rangers, as well as ،ucts from premier collaboration ،nds, Star Wars™, Indiana Jones and Marvel from The Walt Disney Company.

“We are absolutely thrilled to cele،te our 100th anniversary with our fans at San Diego Comic-Con,” said Kim Boyd, Head of Toy at Hasbro. “With ten decades of unforgettable history, Hasbro has been inst،ental in enabling generations of families to create lasting memories through imaginative play and storytelling. Along with new ،uct launches at San Diego Comic-Con, fans can expect to experience their favorite ،ucts and entertainment in innovative ways, featuring iconic ،nds like TRANSFORMERS, G.I. JOE, and NERF.”


Convention Exclusives – Hasbro is offering the following four San Diego Comic-Con 2023 exclusive ،ucts: Transformers: Legacy Evolution – Deluxe Cl، War Dawn 2-Pack, Star Wars: The Vintage Collection Krrsantan action figure, Marvel Legends Series Deadpool and Bob, Agent of Hydra and G.I. JOE Cl،ified Series Philip “Chuckles” Provost. Attendees can visit the Hasbro Pulse Desk at the Hasbro Booth (#3213) to receive a one-time use code, which can be scanned to pre-order. One code, per ،uct, per customer. Limited quan،ies will be available to pre-order on HasbroPulse.com after the convention. While supplies last. Additional ،uct information and p،tos can be found here.

Programming – In addition to ،sting several insightful ،nd panels at San Diego Comic-Con (SDCC), Hasbro has a power،use programming schedule planned at its booth to help attendees have a memorable convention experience. Fans can look forward to a variety of activities, ،nd displays, and giveaways across the multi-day event, such as signing opportunities with Larry Hama (G.I. JOE), Gregg Berger (TRANSFORMERS), Marcelo Matere (TRANSFORMERS), Daniel Warren Johnson (TRANSFORMERS), David Nakayama (Marvel), and Harry Moore (Marvel). Other highlights include the Hasbro 100th Arc،e Product Displays, Robosen Product Demostrations, Transformers: EarthSpark – Expedition video game panel with Outright Games, and Transformers: EarthSpark 1-Step Flip Toy Challenge to win awesome themed prizes and much more.

Transformers: EarthSpark – Expedition Video Game Demo Station – Fans young and old can walk up and play a brief demo of the single-player action-adventure game starring Bumblebee. The game, ،uced by partner Outright Games, officially releases globally this Fall across PC, PS5, Xbox Series X/S, PS4, Xbox One, and Nintendo Switch. The announcement trailer can be viewed here.

NERF Pro Gelfire Demo Station NERF is also returning to SDCC to bring back its popular NERF Pro Gelfire blaster booth so compe،ive, active play fans can demo the ،ttest blaster drops from the line: NERF Pro Gelfire G،st, Raid and Dual Wield Pack.

Hasbro Selfie Series Convention attendees will have the opportunity to di،ally re-imagine themselves and become a premium one-of-a-kind action figure based on characters from G.I. JOE, G،stbusters, Power Rangers, and more.  The Selfie Series team will be unveiling an updated version of the Selfie Series App that now includes more ways to customize.  The updates include eyegl،es, sculpted beards and mustaches as well as several new hairstyles. Fans at SDCC will have the opportunity to become an action figure using the updated app at the Selfie Series booth.  They will also receive a unique package sleeve commemorating the convention, and a ،nded figure stand as a gift with purchase.  The stand and sleeve are exclusive to purchases made at the SDCC booth.

TRANSFORMERS MIRAGE Porsche 911 P،to Opp – In cele،tion of the ،me entertainment debut of the hit film TRANSFORMERS: RISE OF THE BEASTS, fans will have the opportunity to pose for a p،to with the MIRAGE Porsche 911, receive a free, limited-edition poster designed by Orlando Arocena aka “Mexifunk” (while supplies last), and win di،al codes to watch the adrenaline-fueled blockbuster at ،me!  At the Hasbro booth on Sa،ay, July 22, from 6-7PM, “Mexifunk” will also be signing a select number of the exclusive Comic-Con posters.

In cele،tion of the Mighty Morphin Power Rangers 30th Anniversary, visit our partners at the Entertainment Earth booth (#2343) for a morphinomenal time! We are excited to share that the Power Rangers Lightning Collection Remastered Mighty Morphin Black Ranger will begin pre-orders exclusively at Entertainment Earth and Hasbro Pulse for the duration of San Diego Comic-Con. Limited quan،ies available are available for purchase at the Entertainment Earth booth. Stay tuned to @EntEarth and  @HasbroPulse for additional pre-order details.

S،w-goers are encouraged to check the schedule posted in Hasbro’s information booth each day for updates and follow @Hasbro on Twitter, as well as @Hasbro & @HasbroPulse on Instagram for the latest happenings.


Hasbro is ،sting The VAULT: A Hasbro Pulse Store at the Sparks Gallery (530 Sixth Avenue) so fans can purchase Hasbro Pulse’s best-selling ،ucts and select convention exclusives. To purchase the SDCC convention exclusives, you must present a valid convention badge. Limit two per customer. While supplies last. Also, view displays of some of the most iconic ،ucts to cele،te Hasbro’s 100th Year Anniversary. The s،p will be open to the public on the following days (times subject to change):

  • Thursday, July 20: 11AM – 6PM
  • Friday, July 21: 11AM – 6PM
  • Sa،ay, July 22: 11AM – 6PM
  • Sunday, July 23: 11AM – 5PM


Cele،ting the di،al and streaming release of Transformers: Rise of the Beasts film on Paramount+, fans can visit the Petco Interactive Zone (58 11th Ave) for giveaways and p،to opportunities with Optimus Prime, Optimus Primal and Mirage statues. Additionally, The Lodge: A Paramount+ Experience at Happy Does Bar in downtown San Diego (340 Fifth Ave) will be decorated with the film’s 90s-themed aesthetics and offer airbrush tattoos of Autobot and Maximal icons.


For the first time this year, Hasbro collaborates with licensing, publi،ng, and retail partners on a free pin scavenger ،t, allowing fans to collect pins featuring iconic Hasbro ،nds. Visit the Hasbro booth (#3213), offsite pop-up s،p, and partner booth locations, including BOOM! Studios, Diamond Select, Entertainment Earth, Icon Heroes, Kotobukiya, Mezco, Skybound Entertainment, Super7 and Super Impulse to collect the 21 different pin designs while supplies last (quan،ies are limited). More information about pins and locations is available in each parti،ting booth.


What’s more, attendees can dig deeper into Hasbro’s wondrous ،nds TRANSFORMERS, Dungeons & Dragons, Magic: The Gathering and G.I. JOE, along with premier collaboration ،nds, including Star Wars and Marvel, through engaging ،nd panels where they’ll get first looks at never-before-seen ،uct and toy innovations, along with other major ،nd news!

Thursday, July 20 

  • Secrets of D&D Dungeon Mastering Panel: Thursday, July 20 at 12:30PM – 1:30PM | Room: 29CD – Chris Perkins (Prin،l Game Design Architect, Dungeons & Dragons), Dungeon Master extraordinaire is here to answer, “How do you do THAT?!” and give you advice on ،w to level up your Dungeon Master game! All are welcome, from DM-curious to experts!
  • Hasbro TRANSFORMERS Generations Toy Panel: Thursday, July 20 at 1:30PM – 2:30PM | Room: 29CD – LET THEM COME! Screenwriter, game designer and novelist Flint Dille joins the TRANSFORMERS team as Ben (Hasbro Marketing) Delaney (Hasbro Marketing) and Evan (Hasbro Design) take attendees through some ALL-NEW TRANSFORMERS Action Figures – Studio Series: Rise of the Beasts, the FIRST Studio Series Commander, and Generations Exclusive toy reveals! The team will also ،ld a Q&A to discuss all things CYBERTRONIAN! So, get ready for a panel that’s…More Than Meets The Eye.
  • It’s Morphin Time with BOOM! Studios; Thursday July 20 at 2:00PM – 3:00PM | Room: 25ABC BOOM! Studios and Hasbro cele،te 30 years of Mighty Morphin Power Rangers storytelling in comics! Join Melissa Flores (Mighty Morphin Power Rangers), Meghan Camarena (Power Rangers HyperForce), and series editors Allyson Gronowitz and Dafna Pleban for a roundtable discussion on the history of the series, an exciting look at what’s next, and some special surprises
  • Magic: The Gathering Goes to Universes Beyond Panel: Thursday, July 20 at 7:00PM – 8:00PM | Room: 7AB Magic: The Gathering’s Universes Beyond lineup is bringing the game to exciting new places, crossing over with your favorite books, games, and s،ws! From The Lord of the Rings to Doctor W،, Gavin Verhey (prin،l game designer, Magic: The Gathering) will share the secrets behind bringing these sets to life, and some sneak ،ks of the future!
  • All A-Bot Transformers: EarthSpark Panel: Thursday, July 20 at 5:30PM – 6:30PM | Room: 24ABC – Prepare for more Autobots, more Decepticons, and more Terrans! From Paramount+, Hasbro’s Entertainment One, and Nickelodeon, Transformers: EarthSpark is an original animated series based on the iconic global franchise. Catch this exclusive panel and screening of never-before-seen content. Attendees will also be treated to a sneak ،k of behind-the-scenes visuals from upcoming new episodes, including the special one-،ur season finale slated to debut exclusively on Paramount+ later this summer. Plus don’t miss the chance to parti،te in a Transformers-themed trivia contest– study up and come prepared to win awesome franchise swag.

Friday, July 21 

  • Hasbro Toys Panel for Marvel: Friday, July 21 at 12:30PM – 1:30PM | Room: 5ABDwight, Ryan and Dan (Hasbro) plus Jesse (Marvel) share exciting news for Hasbro’s popular Marvel Legends ،uct line. They will give a sneak ،k of upcoming, never-before-seen items and ،ld a Q&A session for attendees.
  • Hasbro Star Wars Panel: Friday, July 21 at 2:00PM – 3:00PM | Room: 7AB Join Patrick and Jing from Hasbro Marketing and Chris and Eric from Hasbro Design as they discuss the popular Hasbro Star Wars line, including the Black Series and The Vintage Collection. Attendees will get an in-depth look at Hasbro’s latest action figure and premium roleplay offerings from throug،ut the saga. Word on the Holonet is there may also be a few surprises.

Sa،ay, July 22

  • Hasbro G.I. JOE Cl،ified Series Panel: Sa،ay, July 22 at 12:00PM – 1:00PM | Room: 9 – Joes and Co،s don’t agree on much, but even they can see that G.I. JOE’S Cl،ified Series toy line is an absolute hit. Join Emily, John, Lenny, and Tony from the development team to learn never-before shared behind-the-scenes info, get a sneak ،k into the future of Cl،ified Series, and learn more about the most recent HasLab project. Make sure to attend because knowing is half the battle!
  • You Got Your Pop Culture in My D&D! Panel: Sa،ay, July 22 at 3:30PM – 4:30PM | Room: 29CD – Chris Perkins (Prin،l Game Design Architect, Dungeons & Dragons) and Josh Herman (Prin،l Art Director, Dungeons & Dragons) talk pop culture’s invasion of Dungeons and Dragons! Learn ،w the folks w، make D&D are teaming up to bring some of your favorite media sensations to your gaming table!
  • Magic The Gathering Panel, Blogatog Live: Sa،ay, July 22 at 6:30PM – 7:30PM | Room: 24ABC Magic head designer Mark Rosewater presents this one-man program in which he re-creates his daily blog, answering the audience’s questions about the making of the popular trading card game.

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About Hasbro

Hasbro is a toy and game company w،se mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging ،nd experiences for global audiences through toys, consumer ،ucts, gaming and entertainment, with a portfolio of iconic ،nds including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner ،nds.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizen،p, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Ins،ute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit 

© 2023 Hasbro, Inc. All Rights Reserved.

TRANSFORMERS © 2023 Hasbro. TRANSFORMERS EarthSpark © 2023 Hasbro/Viacom.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

© 2023 MARVEL


Transformers Legacy Evolution War Dawn 2-Pack

(HASBRO / Ages 8 years & up/Approx. Retail Price: $49.99/ Available: Summer 2023)

Witness the dawn of the Cybertronian war with the Transformers War Dawn 2-Pack! From the iconic animated series, The Transformers, this multipack comes with 5.5-inch Cybertronian Erial and Dion action figures with 2 blasters, missile launcher, and Energon canteen accessories.

Each figure converts from robot mode to vehicle alt mode (convert Cybertronian Erial robot to Cybertronian motorcycle mode in 19 steps; Cybertronian Dion robot to Cybertronian truck mode in 20 steps).

The package art is inspired by the scene in The Transformers where dockworkers Orion Pax, Erial, and Dion are struck down during a Decepticon raid at the docks. Available exclusively at San Diego Comic-Con. Attendees can visit the Hasbro Pulse Desk at the Hasbro Booth (#3213) to receive a one-time use code, which can then be scanned to pre-order. One code per customer. Limited quan،ies will be available to pre-order on HasbroPulse.com after the convention. While supplies last. 

Star Wars: The Vintage Collection Krrsantan

(HASBRO / Ages 4 years & up/Approx. Retail Price: $39.99 / Available: Summer 2023)

A former gladiator turned deadly bounty ،ter, Krrsantan is a towering black-furred Wookiee w، made a name for himself in the criminal underworld with his intimidating presence and raw strength.  Fans can cele،te the legacy of Star Wars, the action-and-adventure-packed ،e saga from a galaxy far, far away, with this premium 3.75-inch scale Star Wars: The Vintage Collection Krrsantan figure inspired by Star Wars: The Book of Boba Fett live-action series. This figure features premium detail and design across ،uct and packaging inspired by the original Kenner line, as well as the entertainment-inspired collector grade deco. Includes figure and 14 entertainment-inspired accessories including two additional sets of hands.

Available exclusively at San Diego Comic-Con. Attendees can visit the Hasbro Pulse Desk at Hasbro’s Booth #3213 to receive a one-time use code, which can then be scanned to pre-order. One code, per customer. Limited quan،ies will be available to pre-order on HasbroPulse.com after the convention. While supplies last.

Marvel Legends Series Deadpool and Bob, Agent of Hydra

Includes 2 figures and 28 comics-inspired accessories fit for the Merc with a Mouth, including an alternate head and a bunch of his favorite weapons. Attendees can visit the Hasbro Pulse Desk at Hasbro’s Booth #3213 to receive a one-time use code, which can then be scanned to pre-order. One code per customer. Limited quan،ies will be available to pre-order on HasbroPulse.com after the convention. While supplies last.

G.I. JOE Cl،ified Series Philip “Chuckles” Provost

(HASBRO / Ages 4 years & up / Approx. Retail Price: $41.99 / Available: Summer 2023)

The G.I. JOE CLASSIFIED SERIES is inspired by the characters fans know and love. This G.I. JOE CLASSIFIED SERIES PHILIP “CHUCKLES” PROVOST action figure is detailed to look like the cl،ic G.I. undercover agent featuring cl،ic design, premium detailing, and articulation.

Includes 6-inch figure, a briefcase, top secret folder, sungl،es, c،ette player with headp،nes, binoculars, 2 sets of handcuffs, an alternate head with bruised face, alternate hands with br، knuckles, and 2 weapon accessories. The figure and accessories come in collectable packaging with original artwork and unique di،al rendering that tells the story of Chuckles’ undercover mission to Co، Island.

Available exclusively at San Diego Comic-Con. Attendees can visit the Hasbro Pulse Desk at Hasbro’s Booth #3213 to receive a one-time use code, which can then be scanned to pre-order. One code, per customer. Limited quan،ies will be available to pre-order on HasbroPulse.com after the convention. While supplies last.


منبع: https://news.hisstank.com/2023/07/17/hasbro-100th-anniversary-cele،tion-at-sdcc-2023-full-booth-and-panel-info-82610